The 2017 winners Market Research

1st place

Generation Y und der Bankpartner - wie die Bindung zur Jugend gefördert wird (PPBB)

Client: Raiffeisenbank Regio Uzwil, Niederuzwil
Aldo Kopp, Vorsitzender der Bankleitung  

FHS project team
Anina Angehrn / Project manager, St.Gallen  
Maurin Bueche, Speicher 
Dario Forster, Abtwil SG  
Dimitri Sonderegger, Gossau SG  
Remo Wüthrich, Gossau SG  

Project coach: Claudia Custodia  
Language coach: Ulrike Rosenbaum
Statistics coach: Prof. Heinz Bleiker 

2nd place

Strategic Marketing Plan for U.S. Market Entry of the first Fiber Composite Nibbler Power Tool (JUSP)

Client: TRUMPF Grüsch AG, Grüsch
Stefan Anshelm, Product Management Power Tools  
Dr. Axel Erber, Head of Sales Power Tools

FHS project team
Josua Hasler / Project manager, Montlingen
Fabio Holenstein, Gais 
Jan Keim, Heiden  
Megan Gold, Projektleiterin, USA
Justin Mayfield, USA
Melissa Reinbold, USA

Project coach FHS: Dr. Franziska Weis
Project coach RMU: Dr. Jill K. Maher 

3rd place

Bio Vitamin B12 - neue Wege der Nahrungsergänzung (PPR2)

Client: Hefe Schweiz AG, Stettfurt
Thomas Gamper, Geschäftsführer

FHS project team
Rahel Goop / Project manager, Schellenberg  
Tobias Betschart, Kriessern  
Mariana Bogdanovic, Altstätten SG  
Flavia Medgyesy, Uzwil  

Project coach: Christian Kressig
Language coach: Maria Nänny
Statistics coach: Jürg Stricker

The 2017 winners Management Design

1st place

Bodenbeläge - mit digitaler Marketing-Power in die Zukunft (PPR3)

Client: KÜCHLER AG, Schlieren
Tobias Heimpel, Head of Marketing

FHS project team
Lorena Lütscher / Project manager, Domat/Ems  
Ramon Beerli, St.Gallen  
Nermina Beganovic, Uzwil  
Ramona Sigron, Chur  
Raffaele Vignacastrisi, Abtwil SG

Project coach: Daniel Steiner  

2nd place

Entering the Chinese Skin Care Market (JCSP)

Client: Mibelle Group, Buchs AG
Sandra Dragone, Key Account Manager International Sales 

FHS project team
Marius Strässle / Project manager, Gossau SG 
Tobias Geisser, Bischofszell 
Stephan Känel, St.Gallen 
Jiang Lu (Elizabeth), China
Yuhua Wang (Sophia), China
Man Zhang (Manuel), China

Project coach FHS: Prof. Andreas Löhrer  
Project coach SHU: Yan Hui (Heidi), Ph.D. 

3rd place

New Sales Channel Strategies in a Swiss Major Bank (CPIM)

Client: Raiffeisen Schweiz Genossenschaft, St.Gallen
Ermal Arifi, Segment Manager of Private and Investment Customers  
Johannes Wieser, Head of Sales Concept  

FHS project team
Nicole Schneider / Project manager, St.Gallen 
Sinthusa Arumugam, Wil SG 
Min-gi Ha, Exchange Student from South Korea
Sojin Lee, Exchange Student from South Korea
Seong-Hye Lee, Exchange Student from South Korea
Sandra Tobler, Thal  

Project coach: Dr. Ronald Ivancic