Peter Müller

Peter Müller 
Prof., lic.rer.publ.HSG Head of Knowledge Transfer Unit WTT-FHS 

Contact for students during the project implementation phase on the programs: Management Design, Consulting in China 

Peter Müller grew up in Beromünster and has stayed in the beautiful eastern part of Switzerland since graduating from the University of St.Gallen. When he started his first job as Economic Promoter of the Canton of St.Gallen in 1993, his mentor Jakob Göldi (the then Head of KIGA – Cantonal Office for Industry, Trade and Labour) taught him all about the business landscape of Eastern Switzerland and about the joys and sorrows of local businesses. In 1995, he embraced the Internet age, playing a major part in the development of the cross-border online platform Electronic Mall Bodensee, before later becoming its managing director. Prior to that, he also worked as a project manager at the Institute for Media and Communications Management at the University of St.Gallen (MCM-HSG). In 2000, he became the managing director of the e-government and e-business start-up, youTS. In 2004 he was made Head of Sales at Ruf Informatik AG – the Swiss market leader for community software. In the course of the Bologna Process, in October 2005, Peter took over as the head of the FHS St.Gallen’s Knowledge Transfer Unit. 

What are your duties at WTT?

Overall responsibility for marketing, acquisition, project implementation and debriefing for the approximately 280 real-life student consulting projects per year that form an integral part of the Business Administration degree programs.

How would you describe yourself? 

According to Insight, a “motivating initiator”. 

What does a perfect weekend look like for you?

Seeing my children playing happily in the garden with the kids from next door while I read the newspapers and listen to folk music against a backdrop of trees, flowers and sunshine. 

What three things would you take with you to a lonely desert island? 

The light of my life Iris, and my three rays of sunshine Xenia, Rafael and Benjamin.

Who do you find fascinating, and why?

Roger Federer. He’s a unique, Swiss global ambassador who achieves unbelievable and unprecedented things while also respecting his environment and remaining modest. A true living legend. 

Is there anything else that you absolutely want to do in your life? 

Go on an adventure somewhere in the world with my Iris at some point, just the two of us. 

What makes you happy?

Seeing people constantly pushing their learning and development boundaries, especially students. Seeing Swiss athletes sweeping up the medals. And FC Lucerne ;-)

What is the nicest place in St.Gallen, and why?

he 18th floor of the FHS St.Gallen building. It offers wonderful views over the enchanting city of St.Gallen. The only thing missing up there is a restaurant :-I